GMC Motorhome Commercials and Videos
We are happy to offer these downloadable files for the GMC Community. We thank all of the contributors that took the time to scan and share these great tools for all of us to utilize while keeping our coaches on the road. We welcome all historical and technical information. If there is something that you would like to share, please contact . Thank you!
Introduction of the GMC Motorhome to the Media
The GMC Motorhome was introduced to the news media at the Anaheim Stadium on January 3, 1973. The media saw a demonstration of the vehicle’s performance capabilities; rode and drove the motorhome themselves, and particpated in a news conference with top GMC executives.
A number of RV shows and demonstrations were used around the country to exhibit the features of the new GMC Motorhome. One of the most impressive demonstrations was of a GMC Motorhome followed by another brand of motorhome fitted with a cover to obscure its manufacture (it was a Banner), running over 3″ x 4″ type timbers spaced a few feet apart demonstrating the difference in suspension abilities. The GMC handled the timbers with ease; its tires danced over the obstacles with the body barely bouncing. The covered motorhome with leaf spring suspension on a competitor’s chassis had the tires leaving the ground and appeared to be leaping in the air after the third or fourth timber was crossed. The viewing crowd loved it.
GMC Dealership Showroom Mini-Theaters and Films
Starting in 1973 and continuing through 1977 a number of films were produced to promote the GMC Motorhome. Upon entering a dealership showroom, you might see what looked like a small screen TV set along with a number of film cassettes. GM called these units Mini-Theaters and films could be viewed with this self-contained unit allowing the potential customer to view the many features of the GMC Motorhome. There are thirteen of these sales films, in addition there are three others from a TV program of the time that emphasized the joys of RV travel, “Holiday on Wheels”. There are also several service films intended to instruct service personnel with the proper repair procedures for various motor home sub-assemblies.