Page 5 - GMC Vintage RVing Winter 2016

ADVERTISEMENT MESSAGE:When you purchase a “Gadabout” for your plant’s use, you’ll be getting several invaluable things rolled into one package...a sound business investment...a superb public relations tool...an unparalleled employee incentive...and a magical key to fun and adventure!• Use it during the “SUMMER FUN” promotions to increase consumer participation and spark wide-spread publicity. Display it in shopping centers, malls, local special events, etc.• Use it year ‘round as a mobile hospitality center for selected customers!• Use it for in-plant incentive campaigns awarding use of the motorhome to top salesmen for a weekend!• Use it in conjunction with sampling activities and auto/ recreational exhibits and create a tremendous impact!Take advantage of this unique opportunity to mix business and pleasure – for increased awareness and increased sales!PR/Press Party for all buyers! A “Travelstakes Send-Off Party” will be given for all bottlers who purchase a “Gadabout”. It’s scheduled for June 22 at the beautiful Playboy Club in Lake Geneva, Wisconsin – only 10 miles from the customizer where you will be picking up your “Gadabout”! Get your order in now and join the fun! It’ll be a great kick-off for a great promotion and an excellent chance to get a head start on publicity!The Coca-Cola GadaboutThe exterior paint was Cameo white, but featured a sweeping wedge of Coca-Cola red up the coach sides blending to a yellow near the top rear of the coach. The Gadabout name appeared near the front and a Coca-Cola bottlecap shaped spare tire cover was at the rear.It’s a designer classic, inside and out! These fully-customized 1977 GMC “Gadabouts” had practically everything a home has...and then some...with a market value, in 1977, in excess of $40,000!Some of the Coca-Cola branded items and special features in the motorhome:• Throw rug imprinted with “Coke adds life to... movin’ on” slogan.• Special 7 1/2 cu. ft. refrigerator/freezer resembling a vending machine for Coca-Cola.• Black formica rear table custom-designed with identification for Coca-Cola and international highway signs in checkerboard.• Memoriabilia mirror and clock for Coca-Cola.• Custom pewter colored dash placque with “Coke adds life to...crusin in a Gadabout” slogan. (pictured on page 6)• Color TV, special outside antenna.• Wood-woven, dirt retardant white drapes.• 40 channel CB radio and antenna.Rear custom designed tableRefrigeratorThrow RugMemoriabilia MirrorWINTER 2016 GMC MOTORHOMES INTERNATIONAL 5